How To Send A Downloadable File In Active Campaign

How To Send A Downloadable File In Active Campaign

ActiveCampaign stands among the best marketing automation tools in the market. Although it’s not as total as our Editors’ Choice tools Pardot and HubSpot ( 50. How To Send A Downloadable File In Active Campaign.00 Monthly at HubSpot), ActiveCampaign, is more than enough to help most businesses achieve basic and mildly complex objectives. The tool provides dozens of pre-built workflows that can be personalized to fit your specific requirements.

The tool is drag and drop at every phase, so you’re never ever bogged down in unlimited scrolls through dozens and lots of choices the method you are in tools like Zoho Campaigns ($ 5.00 at Zoho Campaigns) and SendinBlue . Workflows are activated by one of 22 contact triggers (a websites is gone to, it’s someone’s birthday, Tom opens an e-mail, and so on).

How To Send A Downloadable File In Active CampaignHow To Send A Downloadable File In Active Campaign

ActiveCampaign makes it easy to adjust workflows without having to leave the style template. For instance: You can produce e-mails straight within your workflow without needing to hop back and forth in between the automation and email campaign dashboards. This sounds standard, however we found that half of the tools we evaluated lacked this back function.

How To Send A Downloadable File In Active Campaign

The tool’s Split Action feature lets you A/B test for everything: e-mails, wait times, SMS versus e-mail, or any kind of customized action you have actually produced within the tool. Split Action also lets you distinguish the kinds of offers individuals receive based upon when they go into the workflow; this is a good method to reward early birds during time-sensitive promotions.

So, for example, if someone buys during the first phase of a nurturing campaign, you can include the Goals tag to avoid the contact to the upsell or resell stage of a workflow. Achieving an objective is one of the start activates ActiveCampaign supplies, so you can automatically add someone to a brand-new workflow if they finish the workflow when they achieve the objective.

The tool likewise natively incorporates with ActiveCampaign’s CRM software application at the Pro strategy and higher. This gives you the ability to automate the sales pipeline by including into the CRM roster once they have actually signed up for an offer. You can designate contacts to specific sales individuals. You can include relationship-driven jobs, or notes, so that you’re continuously in communication from marketing to sales.

How To Send A Downloadable File In Active Campaign

Sadly, ActiveCampaign is still behind the industry’s frontrunners in regards to its capability to post content to social media, and to work within the tool to carry out search market research, and to utilize search marketing information to enhance projects (something Pardot does in a genius style). ActiveCampaign does not use an iOS or Android app, which is totally inappropriate.

ActiveCampaign provides a great deal of functions for a fairly low rate. The disadvantage is that it can be puzzling to utilize sometimes; the good news is, its help resources are plentiful, and if you’re truly lost you can open a live chat with assistance. With a variety of third-party integrations and customized auto-responders, the majority of users will be pleased with its offerings.

How To Send A Downloadable File In Active CampaignHow To Send A Downloadable File In Active Campaign

Many third-party combinations and auto-responder alternatives. Outstanding online assistance. Relatively short free trial. No phone assistance. Busy dashboard. ActiveCampaign uses a lot of marketing features, which results in a messy interface, though that’s balanced by its high quality online support.

How To Send A Downloadable File In Active Campaign

2019– 08:18 pm After years of research study, numerous years ago I switched from MailChimp to ActiveCampaign. Why do I love ActiveCampaign so much? I’ve already done my MailChimp vs. ActiveCampaign contrast. Now it’s time to do an ActiveCampaign review. This evaluation is likewise available as a video, and on your preferred e-reader.

If you utilize my link, you get this totally free trial, and I get a commission at no additional expense to you. It’s a fantastic way to thank me for this evaluation, and to make it possible for me to make more evaluations like this one. Here’s what I love about ActiveCampaign, along with why that fits my company.

My personality is such that I wish to dream up the ideal way to do my email marketing, and then I desire to develop exactly that. I can constantly do that with ActiveCampaign. I personally struggle being restricted by a tool. But some people are proficient at that. MailChimp was extremely restricted, and that didn’t fit me and my business.

How To Send A Downloadable File In Active Campaign

This is due to the fact that they have a visual, drag-and-drop editor. They were the first service I came across that had a drag-and-drop editor, besides InfusionSoft– which I desired to avoid because everyone was calling it “confusionsoft.” The moment I saw ActiveCampaign’s automation home builder, I remained in love. Numerous other services have visual editors now, and I’m uncertain which ones were simply following ActiveCampaign’s lead.

You’re probably doing e-mail marketing due to the fact that you have some objective you wish to consult with your potential customers. With ActiveCampaign, you can track the success of your efforts with objective tracking. Because you can do practically anything with ActiveCampaign, your goal can be almost anything– whether that’s registering for a webinar, or buying an item.

When I began with ActiveCampaign, they were up and coming. Now they are among the leading e-mail marketing platforms, so they have more integrations than ever. And those integrations tend to be abundant, giving a great deal of control. ActiveCampaign has Message Variables. This is my preferred ActiveCampaign function. You can develop a library of plain text or HTML bits that you can then reuse throughout your projects.

How To Send A Downloadable File In Active Campaign

ActiveCampaign has the very best deliverability in the organisation. This wasn’t easily obvious to me. I do think MailChimp had good deliverability, and I as soon as had a deliverability issue with ActiveCampaign (that assistance quickly straightened for me). However according to a current report by Email Tool Tester, ActiveCampaign leads the market with a 97% deliverability rate.

ActiveCampaign has actually advanced tiers of service. Switching email marketing platforms is a discomfort, so you dislike to have to change simply because your company grows. With ActiveCampaign, you can update to a “Pro”- level plan, which has extra functions such as lead scoring, a CRM, SMS marketing, and on-site chat. ActiveCampaign has competitive rates.

No email marketing platform is perfect. Here are things that have bothered me about ActiveCampaign: Cumbersome email editing experience. I got ruined with MailChimp’s email editor. It’s the most convenient to use. ActiveCampaign’s email editor has some odd quirks that slow me down. Cumbersome to edit multiple e-mails in an automation.

How To Send A Downloadable File In Active Campaign

ConvertKit is the very best at this experience. You need to build whatever from scratch. Lots of email marketing platforms have faster ways for doing certain things, such as determining non-active contacts, changing granular membership preferences, or providing lead magnets. But on ActiveCampaign, you have to develop all of these from scratch, which steepens the learning curve.

When I first joined ActiveCampaign, performance was painfully sluggish. I believe they were experiencing growing discomforts, as they have actually quickly grown to be a dominant email marketing platform. Performance has actually enhanced significantly, however I still periodically experience slow performance, mostly in seeing reports. The functions can be overwhelming. Due to the fact that you can do anything with ActiveCampaign, there are a lot of functions to sort through.

How To Send A Downloadable File In Active CampaignHow To Send A Downloadable File In Active Campaign

If you aren’t prepared to put in time to discover the ins and outs of ActiveCampaign, you might be much better off with a more easy platform, such as MailChimp, and even ConvertKit is more simple. Now that I have the fundamental information out of the way, let me inform you about my point of view.

How To Send A Downloadable File In Active Campaign

I’m an author and podcaster. I build my list with lead magnets and e-mail courses, and I frequently send out initial material. I never ever purchase nor sell emails. I offer online courses. In addition to my books, I offer online courses direct to my audience. My payment processor is SendOwl, and ActiveCampaign integrates with them beautifully.

I often offer my courses via live and evergreen webinars (How To Send A Downloadable File In Active Campaign). My webinar platform is WebinarJam, and ActiveCampaign again integrates with them perfectly. I do occasional affiliate marketing. Some email marketing platforms frown upon affiliate marketing if you’re doing it actually greatly. I do just occasional affiliate marketing, and I have not had any problems with ActiveCampaign.

ActiveCampaign has always been constructed to have automations. This is a contrast to some of the initial email marketing platforms that have been around for a lot longer, such as MailChimp and AWeber. AWeber and MailChimp both have automations, but they are restricted (How To Send A Downloadable File In Active Campaign). Minimal automations was one of the main reasons I switched from MailChimp to ActiveCampaign.

How To Send A Downloadable File In Active Campaign

Automations enable you to instantly send out e-mails to contacts based upon a range of elements, such as when they signed up, and how much they are communicating with your e-mails. Let’s have a look at a few of the structure blocks of ActiveCampaign’s automations. ActiveCampaign has a comprehensive library loaded with automation “recipes (How To Send A Downloadable File In Active Campaign).” ActiveCampaign has a library loaded with pre-built automations.

How To Send A Downloadable File In Active CampaignHow To Send A Downloadable File In Active Campaign

To begin building an automation in ActiveCampaign, begin with a “trigger.” There are a variety of methods you can trigger an automation, consisting of: When a tag is included When a contact registers for a list When a contact submits a type E-commerce and on-site alternatives (offered in the “Pro” plan) When the contact reaches a particular point in another automation.

From there, you can begin developing the actions in your automation. How To Send A Downloadable File In Active Campaign. Some actions that are available in ActiveCampaign’s automations are: Send out an email Notify an employee Wait conditions If/then conditionals Split traffic for screening Avoid to other parts of the automation Track goals (The contact can avoid to the objective’s place in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and remove tags Add a note Lead scoring, SMS and site messages, and Facebook Custom Audience management are all “Pro” functions.

How To Send A Downloadable File In Active Campaign

Contrast with ConvertKit’s Automations, which are more minimal. On ConvertKit, you can activate an automation when: The contact submits a kind The contact buys A tag is contributed to the contact A customized field is updated with a particular worth From there, you can produce Conditions, to check whether the contact has a certain tag or custom-made field value.

You can likewise create Occasions, which are a bit like ActiveCampaign’s Objectives, however without the reporting. You can track an Event when: A tag is added or eliminated The contact buys A date happens A custom-made field is upgraded with a certain worth You do not produce e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The main method I develop my list is through an e-mail course. ActiveCampaign makes it easy for me to construct my e-mail course precisely how I want to develop it. Lots of online marketers develop very simple email sequences for their “email courses.” A contact register, and after that that contact immediately begins getting lessons.

How To Send A Downloadable File In Active Campaign

It was simple to construct with ActiveCampaign, however impossible when I was with MailChimp. I do not do that technique. My email course is manually synced with this countdown timer on my website. You have to sign up by Friday night, and a brand-new course begins each Monday early morning. When I initially tried this method, I was on MailChimp.

How To Send A Downloadable File In Active CampaignHow To Send A Downloadable File In Active Campaign

Here’s the automation I utilize to invite new students to my Design Pitfalls course. There’s a couple of things going on here: The automation sends all contacts a “welcome e-mail.” The automation validates that it’s not Friday. If it’s not Friday, the automation waits up until it is Friday. At 11am, it sends out a “pump up” email to get the students all set for next week’s course, and motivate them to share it with friends.

The contact will begin getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed out on enrollment for next week’s class. They’ll get the pump up email the following Friday morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.