ActiveCampaign makes it simple to adjust workflows without needing to leave the design template. For instance: You can create emails straight within your workflow without having to hop backward and forward in between the automation and e-mail project dashboards. This sounds standard, but we discovered that half of the tools we checked lacked this back feature.
The tool’s Split Action function lets you A/B test for whatever: emails, wait times, SMS versus e-mail, or any kind of custom action you have actually produced within the tool. Split Action likewise lets you separate the types of deals people get based upon when they go into the workflow; this is a nice way to reward early birds throughout time-sensitive promos.
So, for example, if someone purchases during the very first stage of a nurturing campaign, you can integrate the Goals tag to avoid the contact to the upsell or resell stage of a workflow. Achieving an objective is one of the start sets off ActiveCampaign provides, so you can immediately add someone to a brand-new workflow if they finish the workflow when they achieve the objective.
The tool likewise natively integrates with ActiveCampaign’s CRM software application at the Pro plan and higher. This gives you the ability to automate the sales pipeline by adding into the CRM roster once they’ve signed up for an offer. You can appoint contacts to particular sales people. You can include relationship-driven jobs, or notes, so that you’re constantly in interaction from marketing to sales.
Sadly, ActiveCampaign is still behind the market’s frontrunners in regards to its ability to publish content to social networks, and to work within the tool to carry out search marketing research, and to utilize search marketing data to enhance projects (something Pardot does in a genius style). ActiveCampaign does not offer an iOS or Android app, which is completely inappropriate.
In addition to that, they have the consumer messages feature. Using it you can send out targeted messages directly to your website visitors, therefore enhancing the general customer experience. ActiveCampaign pride themselves on their approach to assisting you develop meaningful connections with your clients through their software. And, while at very first glance pages such as the Dashboard can appear a little busy and overly made complex, it’s not hard to understand how useful it is to have all your details in one location.
If you are coming from a different email marketing software application, ActiveCampaign provides to do the account migration for complimentary. This may only be thought about a con if you seek a fast and simple e-mail solution. There are easier newsletter services out there, so you may want to look in other places if this is all you require.
ActiveCampaign’s inbuilt CRM flawlessly links up to all your email marketing information, allowing sales teams to act rapidly. Features like lead scoring and social information can likewise assist to simplify your sales follow-up procedures. Apart from sending e-mails, ActiveCampaign likewise enables you to establish landing pages, send SMS and personalized ‘Conversations’ to website visitors, and even handle how Facebook advertisements are displayed to contacts.
ActiveCampaign is an advanced tool, and getting familiarized with it takes a lot more work than other tools. Not to mention the routine maintenance you’ll require to establish, screen and enhance campaigns. If you just want to establish fundamental e-mail sequences (for example, a welcome project), we ‘d recommend more budget-friendly choices like MailerLite or Criteria, which are far much easier to utilize.
Regrettably, there’s no complimentary strategy, and with a trial period of simply 2 week, they do not offer you much time to evaluate whether it’s best for you. It’s really tough to fault ActiveCampaign, not only do they use nearly whatever you need within a newsletter marketing tool, but they do it very well.
One area that is a little lacking is the newsletter editor, not providing an experience as slick as other tools out there, with a few niggling features that could be done much better (like the revision history). The support is as promoted: friendly, valuable and fast. Email and chat support are great, with an individual feel to the communications.