Can You Send Individual Emails Through Active Campaign

Can You Send Individual Emails Through Active Campaign

ActiveCampaign stands amongst the very best marketing automation tools in the industry. Although it’s not as total as our Editors’ Option tools Pardot and HubSpot ( 50. Can You Send Individual Emails Through Active Campaign.00 Each Month at HubSpot), ActiveCampaign, is ample to help most businesses achieve fundamental and mildly complicated objectives. The tool offers dozens of pre-built workflows that can be tailored to fit your specific requirements.

The tool is drag and drop at every stage, so you’re never ever mired in unlimited scrolls through dozens and lots of options the method you remain in tools like Zoho Campaigns ($ 5.00 at Zoho Campaigns) and SendinBlue . Workflows are activated by among 22 contact triggers (a web page is visited, it’s somebody’s birthday, Tom opens an email, etc.).

Can You Send Individual Emails Through Active CampaignCan You Send Individual Emails Through Active Campaign

ActiveCampaign makes it simple to adjust workflows without needing to leave the design template. For example: You can produce emails directly within your workflow without having to hop back and forth in between the automation and email campaign control panels. This sounds basic, however we found that half of the tools we evaluated lacked this back feature.

Can You Send Individual Emails Through Active Campaign

The tool’s Split Action function lets you A/B test for everything: e-mails, wait times, SMS versus e-mail, or any kind of custom action you’ve produced within the tool. Split Action likewise lets you distinguish the types of deals people get based upon when they get in the workflow; this is a nice way to reward early risers throughout time-sensitive promotions.

So, for example, if somebody makes a purchase during the very first phase of a nurturing campaign, you can incorporate the Goals tag to avoid the contact to the upsell or resell phase of a workflow. Achieving an objective is one of the start sets off ActiveCampaign provides, so you can instantly add somebody to a brand-new workflow if they finish the workflow when they achieve the goal.

The tool also natively incorporates with ActiveCampaign’s CRM software at the Pro strategy and greater. This offers you the capability to automate the sales pipeline by adding into the CRM roster once they have actually registered for a deal. You can designate contacts to specific sales individuals. You can add relationship-driven jobs, or notes, so that you’re constantly in communication from marketing to sales.

Can You Send Individual Emails Through Active Campaign

Regrettably, ActiveCampaign is still behind the industry’s frontrunners in regards to its ability to publish content to social networks, and to work within the tool to perform search market research, and to use search marketing data to enhance campaigns (something Pardot performs in a genius style). ActiveCampaign does not offer an iOS or Android app, which is totally unacceptable.

ActiveCampaign offers a great deal of features for a reasonably low price. The drawback is that it can be confusing to utilize sometimes; fortunately, its help resources abound, and if you’re really lost you can open a live chat with assistance. With a plethora of third-party integrations and custom-made auto-responders, most users will be satisfied with its offerings.

Can You Send Individual Emails Through Active CampaignCan You Send Individual Emails Through Active Campaign

Numerous third-party integrations and auto-responder alternatives. Exceptional online assistance. Relatively short free trial. No phone assistance. Hectic dashboard. ActiveCampaign offers a great deal of marketing functions, which leads to a chaotic interface, though that’s stabilized by its high quality online assistance.

Can You Send Individual Emails Through Active Campaign

2019– 08:18 pm After years of research, several years ago I changed from MailChimp to ActiveCampaign. Why do I like ActiveCampaign so much? I have actually currently done my MailChimp vs. ActiveCampaign contrast. Now it’s time to do an ActiveCampaign evaluation. This evaluation is likewise offered as a video, and on your favorite e-reader.

If you use my link, you get this free trial, and I get a commission at no extra cost to you. It’s a fantastic way to thank me for this review, and to make it possible for me to make more evaluations like this one. Here’s what I enjoy about ActiveCampaign, in addition to why that fits my business.

My character is such that I wish to dream up properly to do my email marketing, and after that I wish to construct precisely that. I can always do that with ActiveCampaign. I personally struggle being limited by a tool. But some people are proficient at that. MailChimp was extremely restricted, and that didn’t fit me and my service.

Can You Send Individual Emails Through Active Campaign

This is since they have a visual, drag-and-drop editor. They were the first service I stumbled upon that had a drag-and-drop editor, besides InfusionSoft– which I wanted to avoid because everybody was calling it “confusionsoft.” The minute I saw ActiveCampaign’s automation home builder, I was in love. Lots of other services have visual editors now, and I’m not exactly sure which ones were just following ActiveCampaign’s lead.

You’re probably doing email marketing since you have some objective you want to meet your prospects. With ActiveCampaign, you can track the success of your efforts with objective tracking. Due to the fact that you can do simply about anything with ActiveCampaign, your goal can be almost anything– whether that’s signing up for a webinar, or purchasing an item.

When I began with ActiveCampaign, they were up and coming. Now they’re one of the leading e-mail marketing platforms, so they have more integrations than ever. And those combinations tend to be abundant, providing a lot of control. ActiveCampaign has Message Variables. This is my favorite ActiveCampaign feature. You can develop a library of plain text or HTML snippets that you can then recycle throughout your campaigns.

Can You Send Individual Emails Through Active Campaign

ActiveCampaign has the very best deliverability in the organisation. This wasn’t readily obvious to me. I do believe MailChimp had great deliverability, and I when had a deliverability problem with ActiveCampaign (that assistance quickly corrected for me). But according to a recent report by Email Tool Tester, ActiveCampaign leads the market with a 97% deliverability rate.

ActiveCampaign has advanced tiers of service. Switching email marketing platforms is a pain, so you hate to have to change merely because your company grows. With ActiveCampaign, you can update to a “Pro”- level strategy, which has additional functions such as lead scoring, a CRM, SMS marketing, and on-site chat. ActiveCampaign has competitive pricing.

No e-mail marketing platform is ideal. Here are things that have actually troubled me about ActiveCampaign: Clunky e-mail editing experience. I got ruined with MailChimp’s email editor. It’s the easiest to utilize. ActiveCampaign’s e-mail editor has some strange peculiarities that slow me down. Cumbersome to edit multiple e-mails in an automation.

Can You Send Individual Emails Through Active Campaign

ConvertKit is the best at this experience. You need to build everything from scratch. Numerous e-mail marketing platforms have faster ways for doing specific things, such as determining inactive contacts, changing granular membership choices, or providing lead magnets. However on ActiveCampaign, you have to construct all of these from scratch, which steepens the learning curve.

When I initially signed up with ActiveCampaign, performance was painfully sluggish. I think they were experiencing growing discomforts, as they’ve rapidly grown to be a dominant email marketing platform. Performance has enhanced drastically, but I still periodically experience slow performance, mainly in seeing reports. The features can be overwhelming. Because you can do anything with ActiveCampaign, there are a great deal of functions to arrange through.

Can You Send Individual Emails Through Active CampaignCan You Send Individual Emails Through Active Campaign

If you aren’t going to put in time to learn the ins and outs of ActiveCampaign, you might be much better off with a more basic platform, such as MailChimp, or even ConvertKit is more simple. Now that I have the standard details out of the way, let me tell you about my point of view.

Can You Send Individual Emails Through Active Campaign

I’m an author and podcaster. I construct my list with lead magnets and e-mail courses, and I regularly send initial material. I never buy nor sell e-mails. I offer online courses. In addition to my books, I offer online courses direct to my audience. My payment processor is SendOwl, and ActiveCampaign incorporates with them wonderfully.

I typically offer my courses through live and evergreen webinars (Can You Send Individual Emails Through Active Campaign). My webinar platform is WebinarJam, and ActiveCampaign again incorporates with them magnificently. I do periodic affiliate marketing. Some e-mail marketing platforms discredit affiliate marketing if you’re doing it truly greatly. I do just periodic affiliate marketing, and I have not had any issues with ActiveCampaign.

ActiveCampaign has always been constructed to have automations. This is a contrast to some of the initial e-mail marketing platforms that have been around for a lot longer, such as MailChimp and AWeber. AWeber and MailChimp both have automations, however they are restricted (Can You Send Individual Emails Through Active Campaign). Restricted automations was among the main reasons I changed from MailChimp to ActiveCampaign.

Can You Send Individual Emails Through Active Campaign

Automations allow you to automatically send out emails to contacts based upon a variety of factors, such as when they signed up, and how much they are interacting with your emails. Let’s have a look at a few of the building blocks of ActiveCampaign’s automations. ActiveCampaign has a substantial library filled with automation “recipes (Can You Send Individual Emails Through Active Campaign).” ActiveCampaign has a library filled with pre-built automations.

Can You Send Individual Emails Through Active CampaignCan You Send Individual Emails Through Active Campaign

To begin constructing an automation in ActiveCampaign, begin with a “trigger.” There are a number of methods you can trigger an automation, consisting of: When a tag is included When a contact subscribes to a list When a contact sends a form E-commerce and on-site options (available in the “Pro” plan) When the contact reaches a certain point in another automation.

From there, you can begin constructing the actions in your automation. Can You Send Individual Emails Through Active Campaign. Some actions that are available in ActiveCampaign’s automations are: Send an e-mail Inform an employee Wait conditions If/then conditionals Split traffic for testing Skip to other parts of the automation Track goals (The contact can skip to the objective’s place in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Include and eliminate tags Include a note Lead scoring, SMS and website messages, and Facebook Customized Audience management are all “Pro” features.

Can You Send Individual Emails Through Active Campaign

Contrast with ConvertKit’s Automations, which are more limited. On ConvertKit, you can activate an automation when: The contact submits a form The contact makes a purchase A tag is contributed to the contact A custom field is updated with a certain value From there, you can produce Conditions, to check whether the contact has a particular tag or custom-made field worth.

You can also develop Occasions, which are a bit like ActiveCampaign’s Goals, however without the reporting. You can track an Event when: A tag is included or eliminated The contact makes a purchase A date takes place A custom-made field is updated with a particular value You don’t develop e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The primary method I develop my list is through an e-mail course. ActiveCampaign makes it easy for me to develop my email course exactly how I wish to develop it. Numerous marketers construct really easy e-mail series for their “e-mail courses.” A contact indications up, and then that contact instantly begins getting lessons.

Can You Send Individual Emails Through Active Campaign

It was easy to build with ActiveCampaign, however impossible when I was with MailChimp. I do not do that approach. My email course is by hand synced with this countdown timer on my website. You need to sign up by Friday night, and a brand-new course starts each Monday morning. When I initially tried this methodology, I was on MailChimp.

Can You Send Individual Emails Through Active CampaignCan You Send Individual Emails Through Active Campaign

Here’s the automation I use to welcome new students to my Style Pitfalls course. There’s a few things going on here: The automation sends all contacts a “welcome email.” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends out a “pump up” e-mail to get the trainees ready for next week’s course, and motivate them to share it with friends.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed enrollment for next week’s class. They’ll get the pump up email the following Friday morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.