ActiveCampaign makes it simple to adjust workflows without having to leave the style template. For instance: You can develop emails straight within your workflow without having to hop back and forth between the automation and email campaign control panels. This sounds fundamental, but we found that half of the tools we evaluated lacked this back function.
The tool’s Split Action function lets you A/B test for everything: emails, wait times, SMS versus email, or any kind of customized action you’ve developed within the tool. Split Action likewise lets you separate the kinds of offers individuals get based on when they enter the workflow; this is a great way to reward early birds during time-sensitive promotions.
So, for example, if somebody purchases throughout the very first phase of a nurturing project, you can incorporate the Goals tag to skip the contact to the upsell or resell stage of a workflow. Attaining a goal is among the start triggers ActiveCampaign offers, so you can immediately add someone to a new workflow if they complete the workflow when they accomplish the goal.
The tool also natively integrates with ActiveCampaign’s CRM software application at the Pro strategy and greater. This gives you the capability to automate the sales pipeline by adding into the CRM lineup once they’ve signed up for a deal. You can designate contacts to specific sales individuals. You can add relationship-driven tasks, or notes, so that you’re continuously in interaction from marketing to sales.
Unfortunately, ActiveCampaign is still behind the industry’s frontrunners in regards to its ability to publish material to social networks, and to work within the tool to perform search marketing research, and to use search marketing data to enhance campaigns (something Pardot performs in a genius fashion). ActiveCampaign doesn’t provide an iOS or Android app, which is totally unacceptable.
In addition to that, they have the client messages function. Utilizing it you can send targeted messages straight to your website visitors, for that reason optimizing the total client experience. ActiveCampaign pride themselves on their technique to assisting you build significant connections with your customers through their software application. And, while at very first look pages such as the Control panel can seem a little hectic and extremely complicated, it’s not hard to comprehend how helpful it is to have all your details in one location.
If you are coming from a different e-mail marketing software, ActiveCampaign provides to do the account migration free of charge. This might only be considered a con if you’re after a fast and basic email option. There are simpler newsletter services out there, so you might want to look in other places if this is all you need.
ActiveCampaign’s inbuilt CRM flawlessly link to all your e-mail marketing data, allowing sales teams to act quickly. Functions like lead scoring and social data can also help to streamline your sales follow-up procedures. Apart from sending out emails, ActiveCampaign also allows you to establish landing pages, send out SMS and individualized ‘Conversations’ to site visitors, and even handle how Facebook ads are displayed to contacts.
ActiveCampaign is an innovative tool, and getting acquainted with it takes a lot more work than other tools. Not to mention the routine upkeep you’ll require to set up, monitor and enhance projects. If you only wish to set up basic email series (for example, a welcome campaign), we ‘d suggest more budget-friendly options like MailerLite or Criteria, which are far easier to utilize.
Regrettably, there’s no free strategy, and with a trial duration of just 14 days, they do not offer you much time to examine whether it’s right for you. It’s actually tough to fault ActiveCampaign, not only do they use almost whatever you require within a newsletter marketing tool, but they do it extremely well.
One area that is a little doing not have is the newsletter editor, not offering an experience as slick as other tools out there, with a couple of worrying functions that could be done better (like the modification history). The support is as marketed: friendly, useful and quick. Email and talk support are fantastic, with a personal feel to the interactions.